Alyned Thinking

Why new thinking is needed and how we are putting our expertise to work.
  • Intro image
    Thought Leadership

    How barriers in your IT service are discouraging your users' engagement

    Today I would like to kick-off on a slightly scholarly note by introducing the concept of transaction costs. The theory was first developed by R.H. Coase in his 1937 paper The Nature of the Firm and further elaborated by O.E. Williamson in The Economics of Organization: The Transaction Cost Approach.