Alyned Thinking

Why new thinking is needed and how we are putting our expertise to work.

Alyne is Alive

It’s been an intensive couple of months filled with lots of hard work, tough discussions, a ridiculous number of Slack messages around the clock and a substantial amount of drinks trying to reach the Ballmer Peak. With the publishing of this article, Alyne is now officially live and ready for business. The developed platform represents not only our current product, but also a foundation for a pipeline full of exciting features and functionality planned for the next months and years.

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Alyne @ Bits and Pretzels

Alyne @ Bits and Pretzels

The founding team of Alyne just spent three days attending one of Europe’s largest conferences for the startup community - the Munich Bits and Pretzels conference. More than 3600 founders, investors, press representatives, politicians and entrepreneurs from around the world came together for three days to present, share and discuss relevant topics for people in the startup ecosystem with an amazing finale at the Oktoberfest on Tuesday. We are all still processing the wealth of impressions and information we gathered and wanted to pull together some thoughts here in our blog.

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Thoughts on GRC Content Marketing

One of the essential steps in starting any business is creating awareness for your brand. You can have the greatest product in the world, but if your target group doesn't know about it, you will never make a sale. For me, marketing is also not at all about this traditional advertising pushing, which many people associate with the topic. It starts much earlier in identifying promising market potential, shaping a product to fit this demand, and then telling people about it in the least annoying way possible.

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