Alyned Thinking

Why new thinking is needed and how we are putting our expertise to work.
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    White Paper

    Alyne GDPR Starter White Paper

    Our newest white paper will guide you in getting the most out of Alyne as fast as possible to get up to speed with your GDPR requirements.
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    Thought Leadership

    Getting Started with GDPR

    Alyne provides a powerful and pragmatic capability to enable you to meet your obligations under the new European Data Privacy regulation GDPR. This guide will assist you in getting started in just a few simple steps.
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    White Paper

    Alyne Proof of Concept White Paper

    Learning as much as you can before starting a Proof of Concept is a great always and asset, so we have taken our previous blog article and created a short white paper.
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    Articles

    Successful Proof of Concepts with Alyne

    There are a number of ways to learn more about Alyne and understand how Alyne can support your business. The first step is often a free trial launched from our web page or a Proof of Concept project.
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    Thought Leadership

    How barriers in your IT service are discouraging your users' engagement

    Today I would like to kick-off on a slightly scholarly note by introducing the concept of transaction costs. The theory was first developed by R.H. Coase in his 1937 paper The Nature of the Firm and further elaborated by O.E. Williamson in The Economics of Organization: The Transaction Cost Approach. Both ended up winning the Nobel Prize in Economics for their contributions in analysing and describing the cost of participating in a market. I would like to apply this concept to using software and discuss some of the transaction costs that may prevent a person from using an IT system. When defining the concept, the economists were focussed on analysing transaction costs such as taxes or price controls. If you consider that economic behaviour is, at its core, the constant decision making of the actors in an economic system guided by the scarcity of certain resources (e.g. food, money, time, attention) and the corresponding incentives of controlling a chunk of said resources (e.g. financial gain, increase in autonomy, less pain), this concept can easily be applied to users of software. Anything that hinders or inconveniences the use of an IT service shall be considered a transaction cost for this exercise.