Alyned Thinking

Why new thinking is needed and how we are putting our expertise to work.
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    Articles

    2020 Recap: Celebrating an Eventful Year

    2020 is a year that will globally be viewed as highly eventful – and for many, incredibly challenging, too. We are immensely proud of the Alyne Team's hard work, consistent output and our organisational growth this year. Read on for a recap of our activities in 2020.
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    Articles

    Thoughts on GRC Content Marketing

    One of the essential steps in starting any business is creating awareness for your brand. You can have the greatest product in the world, but if your target group doesn't know about it, you will never make a sale. For me, marketing is also not at all about this traditional advertising pushing, which many people associate with the topic. It starts much earlier in identifying promising market potential, shaping a product to fit this demand, and then telling people about it in the least annoying way possible.