Sun set at the beach

5 Reasons why the Age of the Corporate Policy is coming to an end

Every growing organisation will reach a certain point in time where someone in a leadership position wants to set a certain behaviour for the organisation and gathering everyone around the water cooler to tell them becomes impractical, too non-committal or plain illegal. In nearly every organisation I have encountered, the approach has been to open up a word processor, draft a policy, get sign-off and publish it somewhere as a PDF. I have never seen this being particularly effective, and here’s why.

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Welcome to Bits and Pritzels sign

Alyne @ Bits and Pretzels

The founding team of Alyne just spent three days attending one of Europe’s largest conferences for the startup community - the Munich Bits and Pretzels conference. More than 3600 founders, investors, press representatives, politicians and entrepreneurs from around the world came together for three days to present, share and discuss relevant topics for people in the startup ecosystem with an amazing finale at the Oktoberfest on Tuesday. We are all still processing the wealth of impressions and information we gathered and wanted to pull together some thoughts here in our blog.

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Screenshot of Google Snippets

Thoughts on GRC Content Marketing

One of the essential steps in starting any business is creating awareness for your brand. You can have the greatest product in the world, but if your target group doesn't know about it, you will never make a sale. For me, marketing is also not at all about this traditional advertising pushing, which many people associate with the topic. It starts much earlier in identifying promising market potential, shaping a product to fit this demand, and then telling people about it in the least annoying way possible.

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Legal text being accessed on a computer

IT-Sicherheitsgesetz Teil 3 - Wie effektiv ist es wirklich und was kann ich jetzt schon tun?

Im letzten Artikel haben wir gelernt, was eigentlich zu tun ist, um sich an das IT-Sicherheitsgesetz zu halten und welche Konsequenzen bei Nichtbefolgung drohen. Abschließend möchte ich dazu noch meine persönliche Einschätzung darlegen, sowie dem geneigten Leser ein paar Tipps & Tricks mit auf den Weg geben, was man auch jetzt so oder so tun sollte, um sich zu schützen und damit dann gleichzeitig auch für dieses Gesetz gewappnet ist.

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